Tablet Market Share

Tablet Market Share, Market Size and Industry Growth Drivers, 2015 - 2023

About the Tablet Industry

A tablet is a mobile device that mixes the computing power of a Personal Computer (PC) and the mobility of a smartphone. Tablets became popular with the release of the Apple iPad in 2010. Apple has led tablet market share ever since, despite competition from consumer electronics competitors such as Google, Huawei, Lenovo, and others. Tablets are larger versions of flat, touchscreen smartphones. They pack more computing power and storage, more wire inputs, and more software capabilities than a smartphone. When combined with an attachable keyboard, tablets resemble laptops. The increased popularity of 2-in-1 Laptops and laptops with detachable monitors have blurred the lines between laptops and tablets. While initially a device geared to consumers, tablets are now essential in many business settings, including to facilitate orders or payments in retail environments, and to aid in tracking items in a warehouse. You can find Tablet Market Size, Tablet Market Share, and other trends and statistics below, and you can get help with additional Tablet industry market research here.

Tablet Market Size, 2015 - 2023, Unit Shipments

Tablet Market Size

The chart shows the global Tablet Market Size from 2015 to 2023. In 2019, the size of the Tablet Industry was 143 million tablet shipments and is projected to grow -11% in 2020. From 2015 to 2023, the Tablet Industry growth is forecast to average -7% per year. These estimates were made before the Coronavirus (COVID-19) pandemic. The short term impact of COVID-19 on the Tablet market growth will likely be Medium because consumers cut back on discretionary spending during recessions, and businesses may delay non-essential technology purchases. The long term impact of COVID-19 on the Tablet market growth beyond the COVID-19 pandemic will likely be Medium because the coronavirus pandemic can accelerate the decline of tablets long term. Request help with obtaining the source for this data and additional Tablet industry market research here.

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Tablet Market Share, Shipments, 2019
Tablet Market Share

The chart shows global Tablet Market Share in 2019. The Tablet Market is composed of a few dominant tablet vendors holding most tablet market share with many smaller electronics vendors. The leading vendor in the Tablet Industry was the Apple iPad with 34.6% tablet market share in 2019, followed by Samsung with 15.1% tablet market share Huawei with 9.8% market share, Lenovo with 9% share, Amazon with 5.9%, and Others with 25.6% tablet market share. "Others" includes companies like Microsoft, Google, Dell, HP, Asus, and many others. Get help with market research for the Tablet market, including the source for this Tablet Market Share chart and other data here.

Tablet Growth Drivers

Tablets are rapidly losing the luster they had when Apple launched the iPad 10 years ago. The tablet market is in decline. Larger and higher-end tablets, like the Apple iPad Pro, Huawei Matepad Pro, and Microsoft Surface Pro are looking more and more like laptops. The Surface Book and MateBook, which look like their tablet versions combined with an attached keyboard, are great examples of this trend. Even the 2 in 1 laptop, sold by major laptop sellers including Dell and Lenovo, is marketed as a laptop and tablet in one. On the other side of the spectrum, smartphone screen sizes are becoming larger. The first iPhone launched with a 3.5-inch screen. New smartphones with extra-large screens, commonly referred to as phablets, can have screens as large as 7 inches. By comparison, the iPad Mini has a screen size of 7.9 inches. As the distinctions between tablet and smartphone, and tablet and laptop continue to blur, it is likely tablet market share as a percentage of mobile and computing devices will continue to decline.

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Tablet Industry Competitors and Products

The Tablet market is a declining industry composed of a few main competitors and many lower tablet market share electronics competitors. Apple market share was 34.6% of the Tablet market in 2019. The Apple iPad launched in 2010. Since then, Apple has launched a range of products, including the iPad Mini, iPad, iPad Pro, and iPad Air, as well as peripherals such as a stylus, keyboard, and Apple AirPods. Unlike most of its competitors who run on the Android operating system, Apple iPads run on iOS and iPadOS. Apple has been able to defend its leading tablet market share position by introducing iPad products at a range of price points. Samsung market share was 15.1% of the tablet market in 2019. Samsung's flagship tablet product is the Samsung Galaxy Tab, which launched in 2010 with just a 7-inch screen. Since then, Samsung has expanded its range of products to include the Galaxy Tab A, Galaxy Tab S, Galaxy Book, Kids Tab, and several others. Samsung Galaxy tablets run on Google's Android operating system. Samsung has tablets that are considerably cheaper than Apple's iPads, but also has tablets at comparable price points. Huawei market share was 9.8% of the Tablet market in 2019. The Huawei MatePad and MediaPad lead Huawei's tablet sales. Huawei's efforts to increase tablet sales in the US were hampered recently due to sanctions put in place by the US government. While Huawei products use Android OS, Huawei developed its HarmonyOS that it may deploy in future products if US government restrictions prevent Huawei from using Android. Lenovo market share was 9% of the Tablet market in 2019. Lenovo sells a range of tablets that run on Android and Windows. Lenovo's Android-based tablets are part of the Lenovo Tab Series. Lenovo's Windows-based tablets are part of the Thinkpad Tablet series. The ThinkPad brand originates with the ThinkPad line of laptops.

What Additional Tablet Industry Data Does T4 Have?

T4's research team can help you learn more about the Tablet industry with market analysis, competitive analysis, commercial Due Diligence, and other market research needs. This includes a more in-depth analysis of competitors in the Tablet market, including Apple, Lenovo, Huawei, Samsung, Amazon, Microsoft, Asus, Google, HTC, Acer, AOC, Dell, HP, LG, Toshiba, Nokia, and others. T4 provides research into related topics such as Consumer Electronics, Laptops, Personal Computers (PC), smartphone, Internet of Things (IoT), Payment Systems, and Mobile Device Peripherals. Find more information about T4's services in the Technology sector and other sectors here.

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