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Serving as an on-demand strategy capability for senior executives
Collaborating on growth strategy with senior executives and supporting board-level initiatives
Advising corporate development, strategy, product, innovation, and marketing teams
Supporting lower and middle market investors in CDD, market mapping, and M&A screeners
“ I've worked on many projects with T4 and they continue to deliver excellent work! They are quick, responsive, and provide incredibly useful market insights that help us make informed product decisions. ”
“ T4 are true professionals. Experts in their field in every sense. Their work product was 5 stars. ”
“ T4 were great! After speaking with the team, I knew they were the right people for the job. They have a deep understanding of market research and the ability to look at things from multiple angles. They performed a TAM analysis for me and even helped me refine my customer persona at no extra cost. Would highly recommend their services! ”
We believe every company should have access to the same strategy expertise and support that large firms like Bain, BCG, and McKinsey provide. Our team consists of former consultants from some of these firms, and we remain passionate about bringing data-driven, actionable recommendations to our clients. We specialize in primary and secondary market research-based strategy consulting, and ensure our insights come from a multitude of data sources: industry expert interviews, surveys, traditional third party research, and alternative data sources.
T4 began its life as a company automating the knowledge management and librarian functions of professional services firms and enterprises. We collected the entire world of market research across 1,000 tech sector industries, the largest tech taxonomy in the world, and launched a Beta of that software at TechCrunch Startup Battlefield in 2019. You can see our presentation here. In 2020, we launched a strategy advisory arm of T4, which is now our principle line of business.
While we no longer support the platform, email us if you’d like to check out what the experience on our knowledge management automation software platform was like.
Maks founded T4 in 2018. Maks has led over 50 strategy engagements, primarily in the industrials and technology sectors. Prior to T4, Maks was a Consultant at Bain & Company and a Marine Corps Intelligence Officer. Maks receive his MBA from the Kellogg School of Management and Bachelor’s in Business Administration and French & Francophone Studies from Carnegie Mellon University. When Maks isn't running, swimming, skiing, and scuba diving, he enjoys cheering on Chelsea Football Club.
Stewart joined T4 in 2021. Stewart has led numerous engagements at T4, including a market entry strategy for a PE-backed travel tech company, a data exchange pricing strategy for a leading public institution, and retail sales forecasting strategy for a leading Canadian retailer. Prior to T4, Stewart was a Manager at Resultant where he led numerous studies focused on competitive evaluation and benchmarking. Stewart holds a Master’s from the London School of Economics and a Bachelor’s from DePauw University. Stewart enjoys water skiing, golf, teaching his dog new tricks, volunteering in his community, and spending time with his wife and 1-year-old daughter.
Ngozi joined T4 at the end of 2022. Ngozi jumped in as an engagement manager with a successful track record of helping clients across a number of industries. Ngozi's approach to client service is rooted in a deeply analytical mindset and a focus on understanding the needs of a client. Ngozi helps T4 lead commercial due diligences, and customer, competitor, and industry analyses for our clients. Ngozi is an NYU alum and former Forbes 30 under 30 Scholar. In his free time, he helps teach financial literacy and plays the steelpan (he used to be in a steelband)!
Joe joined T4 at the start of 2022. Joe’s engagements at T4 include a quick service restaurant technology due diligence and a market entry strategy for a tier 1 automotive supplier. Joe has additional due diligence experience in the commercial & residential construction and materials industries. Prior to joining T4, Joe was a Strategy Analyst at the Red Chalk Group and a Product Leader at Giblib, an edtech company. Joe received a Bachelor’s in Business Administration and Film, Television & Media from the University of Michigan. Joe is an avid music fan with hundreds of tickets stubs and counting.
Alan joined T4 in 2019. Alan supports T4’s advanced technology engagements, among other projects. Alan’s engagements at T4 include a market opportunity analysis for a leading photonic computing company, a benchmarking study for a leading lithium battery technology company and an M&A screener for a midsize industrial company. Prior to T4 Alan served as Head of Market Research at Inside Quantum Technology and was a Researcher at the Russian Quantum Center. Alan holds a Master’s in Quantum Physics from Moscow State University. In his free time Alan enjoys hiking, mastering dungeons in D&D, and watching old movies with friends.
Will joined T4 as an intern in 2020 before starting full-time in 2021. Will’s engagements at T4 include a variety of due diligence and go to market strategy work, in industries including industrial gas generation, lithium battery technology, marina management, and restaurant technology. Will received a Master’s in Management of International Business from Grenoble École de Management and a Bachelor’s in Finance and International Business Management from Roger Williams University. In his free time, Will enjoys woodworking, hiking, and relaxing on the beach with his fiancée and dog.
Jess joined T4 as an intern in 2021 and full-time in 2022. Jess’ engagements at T4 include a market entry strategy for a PE-backed travel tech company, a lithium battery value chain analysis, and a surgical lighting market entry strategy. Prior to T4, Jess was a Research Assistant at the Justice Tech Lab developing advanced statistics-based recommendations to influence public policy and a tax intern at PricewaterhouseCoopers. Jess holds a Bachelor’s in Economics from Texas A&M University and a Master’s in Business Management from Grenoble École de Management. In her free time, Jess is a swing dance and Lindy Hop instructor, and enjoys dancing, hiking, travelling and recently, sewing.
Lily joined T4 in July 2023 as a Strategy Associate after an impressive stint as an intern earlier that year. While at T4, Lily has worked on projects across multiple industries, including industrial manufacturing, travel technology, and small business lending. Lily improves each project with infectious enthusiasm and data-driven insights. Lily is a University of Connecticut graduate who previously interned at the Center for RISC at the University of Chicago, handling multiple projects involving foster care, community aid, and more to improve local communities. In her free time, Lily loves to golf, travel and seek the perfect cup of coffee ☕
Peter joined T4 full-time in July 2023 as a Strategy Associate after having started at the team as an intern earlier that year. While at T4, Peter has worked on engagements in verticals including deep technology, such as quantum computing and AI, biotechnology, and B2B SaaS. Peter’s work is driven by unending curiosity and an analytical approach. Peter is a Chapman University alum and a former Army Non-Commissioned Officer. In his free time, Peter loves exploring California’s coast, attempting water sports, and engaging in philanthropy through the nonprofit organization he founded.
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