Voice Assistant Market Share

Voice Assistant Market Share

About the Voice Assistant Industry

A Voice Assistant is a mobile software agent that can perform tasks, or services, on behalf of an individual based on a combination of user input, location awareness, and the ability to access information from a variety of online sources (such as weather conditions, traffic congestion, news, stock prices, user schedules, retail prices, etc.).

There are two types of automated personal assistants: intelligent automated assistants (for example, Apple’s Siri), which perform concierge-type tasks (e.g., making dinner reservations, purchasing event tickets, making travel arrangements) or provide information based on voice input or commands; and smart personal agents, which automatically perform management or data-handling tasks based on online information and events often without user initiation or interaction. Both types of automated personal assistant technology are enabled by the combination of mobile computing devices, application programming interfaces (APIs), and the proliferation of mobile apps. Siri by Apple became the first digital virtual assistant to be standard on a smartphone when the iPhone 4s came out on October 4, 2011. Siri moved into the smart speaker world when the HomePod debuted in February 2018.

By default, most of the voice assistants have somewhat female-sounding voices, although the user can change them to other voices. Consumers can access voice assistants on over 1 billion devices today. Voice Assistant Market Share is highly concentrated among Google, Apple, Microsoft, and Amazon. You can find Voice Assistant Market Size, Voice Assistant Market Share, and other trends and statistics below and you can learn more about T4's strategy consulting services here.

Worldwide Voice Assistants in Use (Units), 2019-2023

Voice Assistant Market Size

The chart shows the Voice Assistant Market Size in units from 2019 to 2023. In 2020, the size of the Voice Assistant Industry in units was 4.1B and is projected to grow 24% in 2021. From 2019 to 2023 the Voice Assistant Industry growth is projected to average 28% per year. These estimates were made before the Coronavirus (COVID-19) pandemic. The short term impact of COVID-19 on the Voice Assistant market growth will likely be Beneficial because an increasing number of consumers, children, and employees stay indoors. The demand for new smart devices increases for the activities at home; but the supply may face difficulties, since factories are operating at a lower capacity. The long term impact of COVID-19 on the Voice Assistant market growth beyond the COVID-19 pandemic will likely be Medium because much of the supply chain for smart devices are facing supply constraints as factories are operating at much lower capacity resulting in component shortages. The demand may face difficulties in the long term until production is restored completely. Request help with obtaining the source for this data and learn more about T4's strategy consulting services here.

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Worldwide Voice Assistant Market Share - Install Base (Units) by Vendor, 2018
Voice Assistant Market Share

The chart shows Voice Assistant Market Share in 2018. The Voice Assistant Market is Concentrated among a few vendors. Google Assistant has the largest Voice Assistant market share in units installed and active users. The leading Vendors in the Voice Assistant Industry were Google Assistant with 500M units installed in 2018, and Apple Siri with 500M Voice Assistant units installed, followed by Microsoft Cortana with 400M units installed, and Amazon Alexa with 100M. Get help with market research for the Voice Assistant market, including the source for this Voice Assistant Market Share chart and learn more about T4's strategy consulting services here.

Growth Drivers

The market is mainly driven by the increasing connectivity, increasing number of smart homes, rising disposable income, a growing trend of personalization, and the rapid proliferation of multifunctional devices. Household spending is a major driver of economic performance in any country. Growth in disposable income has increased consumer purchasing power and improved their standard of living. Vendors feature the benefits of connected devices and solutions to influence consumer purchase decisions. Thus, increasing urbanization and per capita expenditure in technologically advancing countries, coupled with an increasing number of internet users, are driving the growth of the smart assistant market. Further, the availability of high-speed internet, enhanced telecommunications services, and the regional presence of artificial intelligence companies are also boosting the demand for smart devices in technologically advanced countries. Increasing focus of companies on enhancing customer experience and consumer preference for technologically advanced products over traditional products are expected to offer opportunities to players in the smart speaker market.

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Voice Assistant Industry Competitor and Products

Voice Assistant is a Growing market composed of a few competitors. Google Assistant market share was the largest with 500M units installed in the Voice Assistant market in 2018. A 2017 poll concluded that over 65% of Android Authority readers used their phone’s voice assistant at least once a week. In 2019 Google announced its voice assistant was installed on 1 billion total devices, duplicating the number of 2018. In 2020, Google announced that Google Assistant has over 500 million active monthly users. Google Assistant is available on most Android smartphones, iPhones, Chromebooks, headphones, Wear OS watches, as well as thousands and thousands of smart home products across a variety of categories. Apple Siri market share was also at the top of the market with 500M units installed in the Voice Assistant market in 2018. In 2017, Apple stated that there were 375 million monthly active Siri users. Microsoft Cortana’s Voice Assistant market share followed with 400M units installed in 2018. In 2017, Microsoft stated that there were 145 million monthly active Cortana users. Amazon Alexa’s Voice Assistant market share followed with 100M units installed in 2018. Amazon Alexa is the leader today in non-mobile devices with direct access to a voice assistant. Unlike the other vendors, Amazon Alexa has the same number of active users as its install base.

What Additional Voice Assistant Industry Data Does T4 Have?

T4's research team can help you learn more about the Voice Assistant industry with market analysis, competitive analysis, commercial Due Diligence, and other market research needs. This includes deeper analysis on competitors in the Voice Assistant market, including: Apple Siri, Amazon Alexa, Microsoft Cortana, Google Assistant, Baidu; research into related topics such as Smart Assistant, Smart home, Smart Speakers, Smart Hub, Internet of Things, Smart Watches; or additional support in the Software Sector or other Sectors. Learn more about T4's strategy consulting services here.