Laptop Market Share

Laptop Market Share

About the Laptop Industry

Laptop computers, also known as notebooks, are portable computers that can be taken to different environments. Laptops combine all the input/output components and capabilities of a desktop computer, including the display screen, speakers, a keyboard, data storage device, sometimes an optical disc drive, pointing devices (such as a touchpad or trackpad), with an operating system, a processor and memory into a single unit. Laptops have a battery that allows them to operate without being plugged into a power outlet. There are different types of laptops, such as traditional laptops, netbooks, convertible or hybrid 2-in1, rugged laptops, chromebooks, etc. Laptop Market share was 42% over the total PC Market in 2019, and it is forecasted to increase to 46% by 2023; while desktops will decrease. You can find Laptop Market Size, Laptop Market Share, and other trends and statistics below and you can get help with additional Laptop industry market research and learn more about T4's strategy consulting services here.

Global Notebook and Mobile Workstation Sales (Units), 2018-2023

Laptop Market Size

The chart shows the Laptop Market Size from 2015 to 2023. In 2020, the size of the Laptop Industry was 167M and is projected to grow 1% in 2021. From 2015 to 2023 the Laptop Industry growth is projected to average 1% per year. Laptops had 42% of the total PC market share in 2019. Laptop market share is forecasted to increase to 46% by 2023. Lenovo mobile market share is the largest in the industry with 22.5% of the market in 2018. These estimates were made before the Coronavirus (COVID-19) pandemic. The short term impact of COVID-19 on the Laptop market growth will likely be Medium because an increasing number of consumers, children and employees stay indoors, doing their activities mainly online. The demand for laptops increases as electronic devices become an essential tool; but the supply may face difficulties, since factories are operating at lower capacity. The long term impact of COVID-19 on the Laptop market growth beyond the COVID-19 pandemic will likely be Medium because much of the supply chain for laptops and other electronic devices are facing supply constraints as factories are operating at much lower capacity resulting in component shortages. The demand may face difficulties in the long term until production is restored completely. Request help with obtaining the source for this data and additional Laptop industry market research and learn more about T4's strategy consulting services here.

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Global Laptop Market Share, (Unit Shipments) 2018
Laptop Market Share

The chart shows Laptop Market Share in 2018. The Laptop Market is Fragmented among many vendors. The leading vendor in the Laptop Industry was Lenovo with 24% market share in 2018, followed by HP with 21.7% Laptop market share, Dell with 16.2% market share, Apple with 6.9%, ASUS with 6.1%, Acer with 5.5% and Others with 21.1%. Lenovo mobile market share surpassed HP in 2018, becoming the leader in the Laptop market. HP is still dominant in terms of laptop market share in North America´s PC industry. Get help with market research for the Laptop market, including the source for this Laptop Market Share chart and learn more about T4's strategy consulting services here.

Growth Drivers

Growth in the laptop market is driven by innovations and improvements which generate demand for replacement laptops. These innovations and improvements are mainly related to the technical functions of the laptops (faster and better processors, higher capacity for memory and storage, development of new features, etc), and other benefits of the portable device, such as lighter weight, comfortable size, extended battery life). The increasing affordability in terms of pricing also aids in the growth of laptop sales. Technology, portability and pricing will drive Laptop market share to grow in the PC industry.

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Laptop Industry Competitor and Products

The Laptop Industry is a Mature market composed of many competitors. The laptop market share is forecasted to increase over the total PC industry by 2023. Lenovo mobile market share was 22.5% of the Laptop market in 2018. Lenovo shipped a total of 58.4 million unit shipments of Desktop PCs and Laptops in 2018, leading Lenovo mobile market share to the top of the industry. Lenovo's most popular models are ThinkPad, ThinkBook, IdeaPad, Yoga, and Legion. Lenovo became a major stakeholder in Fujitsu in 2018, which could be responsible for a one-time boost in unit sales. Lenovo is the leader in Laptop market share shipments, as well as in the total PC shipments industry. HP market share was 21.7% of the market in 2018. HP’s sales are mostly generated from popular models like Envy, Elitebook, Pavilion, Omen, and Pavilion Gaming. HP lost the Laptop Market Share lead by a thread in 2018 to Lenovo, but remains as the most popular laptop manufacturer in North America. Dell market share was 16.2% of the Laptop market in 2018. Dell shipped around 41.9 million units in 2018. Series like Alienware, Inspiron, Latitude, and XPS represent Dell’s main firepower on the laptop market. The company has increased in Laptop market share after nailing several key government contracts for notebooks in the United States and Canada. Apple market share was 6.9% of the Laptop market in 2018. The iconic slim design and superior computing power have always made Apple one of the industry’s top computer vendors. In terms of types of notebooks, Chromebook market share will likely continue to be small, with the exception of the US Education industry, where Chromebook market share is approximately 60%. However, partnerships between Google, Dell, and Intel aiming at gaining share on the enterprise segment are driving growth.

What Additional Laptop Industry Data Does T4 Have?

T4's research team can help you learn more about the Laptop industry with market analysis, competitive analysis, commercial Due Diligence, and other market research needs. This includes deeper analysis on competitors in the Laptop market, including: HP, Lenovo, Dell, Apple, ASUS, Acer, Microsoft, MSI, Toshiba, Samsung, Google; research into related topics such as Tablets, Personal workstations, Hybrid computers, Laptop accessories; or additional support in the Laptop Sector or other Sectors. Learn more about T4's strategy consulting services here.