Laptop computers, also known as notebooks, are portable computers that can be taken to different environments. Laptops combine all the input/output components and capabilities of a desktop computer, including the display screen, speakers, a keyboard, data storage device, sometimes an optical disc drive, pointing devices (such as a touchpad or trackpad), with an operating system, a processor and memory into a single unit. Laptops have a battery that allows them to operate without being plugged into a power outlet. There are different types of laptops, such as traditional laptops, netbooks, convertible or hybrid 2-in1, rugged laptops, chromebooks, etc. Laptop Market share was 42% over the total PC Market in 2019, and it is forecasted to increase to 46% by 2023; while desktops will decrease. You can find Laptop Market Size, Laptop Market Share, and other trends and statistics below and you can get help with additional Laptop industry market research here.
Growth in the laptop market is driven by innovations and improvements which generate demand for replacement laptops. These innovations and improvements are mainly related to the technical functions of the laptops (faster and better processors, higher capacity for memory and storage, development of new features, etc), and other benefits of the portable device, such as lighter weight, comfortable size, extended battery life). The increasing affordability in terms of pricing also aids in the growth of laptop sales. Technology, portability and pricing will drive Laptop market share to grow in the PC industry.
The Laptop Industry is a Mature market composed of many competitors. The laptop market share is forecasted to increase over the total PC industry by 2023. Lenovo mobile market share was 22.5% of the Laptop market in 2018. Lenovo shipped a total of 58.4 million unit shipments of Desktop PCs and Laptops in 2018, leading Lenovo mobile market share to the top of the industry. Lenovo's most popular models are ThinkPad, ThinkBook, IdeaPad, Yoga, and Legion. Lenovo became a major stakeholder in Fujitsu in 2018, which could be responsible for a one-time boost in unit sales. Lenovo is the leader in Laptop market share shipments, as well as in the total PC shipments industry. HP market share was 21.7% of the market in 2018. HP’s sales are mostly generated from popular models like Envy, Elitebook, Pavilion, Omen, and Pavilion Gaming. HP lost the Laptop Market Share lead by a thread in 2018 to Lenovo, but remains as the most popular laptop manufacturer in North America. Dell market share was 16.2% of the Laptop market in 2018. Dell shipped around 41.9 million units in 2018. Series like Alienware, Inspiron, Latitude, and XPS represent Dell’s main firepower on the laptop market. The company has increased in Laptop market share after nailing several key government contracts for notebooks in the United States and Canada. Apple market share was 6.9% of the Laptop market in 2018. The iconic slim design and superior computing power have always made Apple one of the industry’s top computer vendors. In terms of types of notebooks, Chromebook market share will likely continue to be small, with the exception of the US Education industry, where Chromebook market share is approximately 60%. However, partnerships between Google, Dell, and Intel aiming at gaining share on the enterprise segment are driving growth.
T4's research team can help you learn more about the Laptop industry with market analysis, competitive analysis, commercial Due Diligence, and other market research needs. This includes deeper analysis on competitors in the Laptop market, including: HP, Lenovo, Dell, Apple, ASUS, Acer, Microsoft, MSI, Toshiba, Samsung, Google; research into related topics such as Tablets, Personal workstations, Hybrid computers, Laptop accessories; or additional support in the Laptop Sector or other Sectors. Find more information about T4's services here.Schedule a Demo