Ad Servers are a core part of modern Ad Tech used by advertisers, publishers, agencies, and advertising networks to manage and run Internet advertising campaigns. Ad Servers are in control of ad serving to the right consumer at the right time, as well as collecting data about clicks, impressions, and more. This way advertisers can gain insights, monitor the performance of their ads in a fast and flexible manner, and gain greater control over their revenue. Most major websites such as Google or Facebook use a dedicated hosted ad server, and often these servers are provided by third-party companies such as OpenX. You can find Ad Server Market Share, Ad Server Market Size by Publisher, and other trends and statistics below. You can get help with additional Ad Tech market research here.
The chart shows Ad Server Market Share in 2020. The Ad Server Market is a competitive market concentrated among a few vendors. The leading vendor in the Ad Server Industry is OpenX with 56% market share in 2020, followed by,OwnerIQ with 12% Ad Server market share, Sizmek with 10% market share, Media.net with 8%, and Others with 14%. Get help with market research for the Ad Server market, including the source for this Ad Server Market Share chart and other data here.
The chart shows Ad Server Market Size by Publisher in 2020. The Ad Server Market is concentrated among a few publishers. The leading publisher in the Ad Server Industry is Double Click with 4.93M websites in 2020, followed by Google with 4.24M websites, OpenX with 0.99M, Rubicon with 0.75M, Index Exchange with 0.61M, AdTech with 0.56M, SMART Ad with 0.53M, Sovrn with 0.51M. Get help with market research for the Ad Server market, including the source for this Ad Server Market Size chart and other data here.
Ad Servers are a crucial element of Internet Advertising. The growth is driven by the trend of digital advertising taking over traditional methods. Marketing over the Internet requires handling large amounts of data including user preferences, geo-location, time, and more. Ad servers need to process all the user-ad interactions and control ad serving, while also collecting all relevant stats such as click through rates and impressions. This is a lot to handle, which makes dedicating separate servers fit to this task a necessity. As we see digital advertising continue to conquer the playfield, ad server revenue will continue to see impressive growth and we may see disruption in Ad Server Market Share.Access These Reports & More
The Ad Server industry is a Mature market composed of a few large competitors. OpenX market share was 56% of the Ad Server market in 2020. OpenX's newest product is OpenAudience, it's marketing platform for publishers. OpenX won Best Programmatic Marketing Platform Award in 2018. OpenX serves 30,000 advertisers and reaches 240M+ US consumers monthly. OwnerIQ market share was 12% of the OpenX market in Ad Server. OwnerIQ presents an ad serving platform which includes a Data Management Platform, Second-Party Data Marketplace, Demand Side Platform, and Analytics and Reporting Platform. Sizmek market share was 10% of the Ad Server market in 2020. The Sizmek Ad Server Suite delivers more than 1.5T impressions per year and was acquired by Amazon in December 2019. Media.net market share was 8% of the Ad Server market in 2020. Media.net hosts its ads on over 500K websites and 90% of its traffic is US based.
T4's research team can help you learn more about the Ad Server industry with market analysis, competitive analysis, commercial Due Diligence, and other market research needs. This includes deeper analysis on competitors in the Ad Server market, including: OpenX, OwnerIQ, Sizmek, Google and Facebook; research into related topics such as B2B Marketing Services, Digital Marketing Hubs, and Marketing Campaign Management; or additional support in the Marketing Software Sector or other Sectors. Find more information about T4's services here.